Paltrow has reportedly been feuding with Vanity Fair ever since she found out the magazine's editor, Graydon Carter, planned to publish an exposé about the actress' private life. It's unclear what that supposed article will include, but speculation claims there will be stories of Paltrow's "diva" behavior and infidelity.
But news of the article first went viral in September, and the exposé has still not been published. This led Hollie McKay of Fox News to wonder if the article even exists. McKay noted that Paltrow's publicist is Stephen Huvane, who helped start the Slate PR firm. That company runs the publicity for Vanitiy Fair's Oscar party, which Paltrow allegedly told her star friends not to attend. Her rep later denied that the actress demanded a boycott.
"I'm still not sure how much is going to come from this [Vanity Fair story]," an insider added. "It seems like a lot of hot air with little substance, at least so far."
According to Fox News, sources close to Vanity Fair insist this Gwyneth Paltrow feud is not a publicity stunt. But at least one expert thinks this is a possibility.
"It takes work to break through all the noise and creating tension is a way to do it," admitted crisis communications expert Glenn Selig of Selig Multimedia. "Controversy helps sell magazines, but I would say this helps the magazine more than Gwyneth."
Indeed, Gwyneth Paltrow is reportedly scrambling to fix her reputation following this alleged Vanity Fair feud. Radar Online reported that the actress may even have to change her physical appearance to win back some fans.
"It looks like she will have to undergo either some weight gain for a role that wins her Bridget Jones-style sympathy or perhaps do a play on Broadway or in London that will allow her to reconnect with her core fans," a source said. "She knows there's a problem, and is focused on fixing it. She's completely lost the public's sympathy with her 'little miss perfect' image."
Gwyneth Paltrow's supposed feud with Vanity Fair may have cost her at least one friend, as well. Radar Online reported this month that the actress successfully convinced George Clooney to boycott appearing on the cover of the magazine. But she had no such luck with Julia Roberts, who is close with the editor, Carter.
"[Julia] is ignoring Gwyneth, has no problem with Graydon and is happily still committed to appear on the cover of that issue," a source said. "[This] has probably ended any chance of a friendship between the two of them."