At first glance, Elin Kling is your quintessential blonde Scandinavian beauty. Sporting a signature shoulder-length cut and barely-there eyebrows, Kling looks no different than the well-styled and statuesque Swede you'd admire on the street. But Elin Kling has more than just a Scandinavian stereotype and killer closet to recommend her. She's got an international media empire under her belt.
More mogul than model, Elin Kling has come a long way from her humble Scandinavian origins. From growing up on a farm in Mariestad, Kling has taken her childhood talents -among which is the ability to hypnotize chickens - and turned them into a forceful fashion career. And it all began with one little blog. "My personal style blog, Style by Kling, started because my friend forced me," Kling once told Into The Gloss. "I had a weekly column on another website, and he was like, 'You should really start a blog.' A couple months later, I decided I would try it," Kling explained. And it was Kling's blogging experiment which sealed her fate. A mere two days later, the Swedish stunner became the owner of the country's largest fashion blog. And what was her recipe for success? "At the time, a lot of blogs were people taking pictures of themselves in the mirror and then just cropping their head," Kling said. Not inspired by the aforementioned amateur approach, Kling decided to do things her own way. "So my first pictures were in locations and I would ask anyone - even a cab driver - to take my photo. I would tell everyone to take pictures. Doormen, friends, drivers!" Kling confessed. Pulling in whatever photog she had at her disposal, Elin Kling chronicled the ensembles, accessories and cravings of her own working girl wardrobe with great success.
Watch Erin Kling Open Up About Her Collection For Guess By Marciano In The Clip Below
As Style By Kling took off, Eling Kling channeled her blogging power and business brain towards a slew of new entrepreneurial efforts. In the spring of 2011, Kling launched her own fashion publication, titled STYLEBY, under Swedish publishing giant Bonnier Group. The magazine, which has come to feature the best of Swedish and international design talents, became interchangeable with Kling, who served as the mag's cover model on a near-monthly basis. Now officially a model as well as a media maven, Kling leveraged her industry expertise, spurring retailers to cozy up to the newly-coined It Girl. Numerous modeling gigs followed, including exclusive and unprecedented collaborations with Guess by Marciano and H&M. In short, Elin Kling became Sweden's most prolific fashion industry export.
But to really understand Elin Kling's inroads in the world of fashion-focused media, all you need to know is one thing. In the spring of 2012, Fairchild Fashion Media, a subsidiary of publishing great Condé Nast, offered to purchase Kling's curated blog portal, NowManifest, for a significant sum. With 1.2 million monthly visitors, NowManifest, built by Kling and co-founder Christian Remrod, still showcases some of the biggest fashion names in the blogosphere. And although Kling agreed to the Condé Nast acquisition, fans of the Swedish fashion icon need not fear. If Kling's past creative endeavors are anything to go by, this now-native New Yorker may have more modeling-based businesses up her sleeve.