Will Stella MCartney's New Beauty Line Be Vegan? [REPORT]

By iDesign Staff Reporter June 14, 2013 4:20 PM EDT
Stella McCartney is planning a new beauty line with Procter & Gamble. Will she keep it vegan? Photo: Reuters
Stella McCartney is planning a new beauty line with Procter & Gamble. Will she keep it vegan? Photo: Reuters

Stella McCartney is getting into the beauty business! The British designer signed a long-term beauty license with Procter & Gamble after she decided not to renew her partnership with L'Oréal.

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The Prestige division is based in Geneva. VP Luigi Feola said it's still too early to talk about their plans with Stella McCartney, but they are going to focus on "building fragrances." McCartney had a skincare line in the works when she signed with L'Oréal in 2008 but it was put on hold in favor of the fragrance line.

Stella, the signature fragrance, came out in 2003 and L.I.L.Y. came out last year. "When I work on things and fragrances it is all about the extremes. I love this idea of masculine and feminine so I like strong smells like butter on toast, which is a bit random I admit, to my kids in the morning," McCartney said.

McCartney is a vegan, and originally her beauty line was billed as "the first organic-based designer skincare line," so presumably her new venture with P&G Prestige would follow the same ethics. "My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand," she said.

Michael Kors also recently announced a foray into cosmetics and fragrance. Kors created three collections: Sporty, Sexy, and Glam. Each one has a key color palette and a fragrance. Sporty is citrusy, Sexy combines amber and sandalwood, and Glam is primarily jasmine. "It's wardrobing in the beauty world the way I do in clothing and accessories," Kors said.

Kors' new cosmetics line hits Macy's in August, but there's no word on when Stella McCartney's beauty line will be available. "I'm very proud of building a business without using animals," McCartney said. "And, hopefully, changing people's perception of how you can do luxury fashion."

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