Victoria Secret's PINK spring collection has caused a bit of controversy with conservative mothers.
The VS Pink line is marketed at college-age women and offers the twenty-something's fun and flirty attire. However, it is the recently launched campaign with the slogan "Bright Young Things" that has mother's concerned for their daughter's well being.
The fretful mothers said that the company is luring teens and tweens into the lingerie store that offers products such as panties, which have the words "Feeling Lucky," "Dare You," and "Call Me" written across the back and front of the fabric. It was reported that mothers think Victoria's Secret PINK is inappropriately sexualizing young customers.
Could the line that uses a golden retriever as a logo be too sexy for teenagers to wear?
Diane Cherry, a mother-of-four from Seattle has started a Facebook page that urged VS to pull the campaign in addition to a Change.org petition that has already received over 800 signatures.
"I don't want a brand like Victoria's Secret telling my daughters what sexy should be and my son that girls have to look or dress a certain way. Sexualization of girls by marketers has been found to contribute to depression, eating disorders, and early sexual activity - and this new ad campaign is a glaring example of a culture forcing girls to grow up too fast."
Stuart Burgdoerfer, the CFO and executive VP of the brand's parent company Limited Brands, replied to the over sexualizing allegations.
"When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at PINK."
Victoria's Secret continued to say that the slogan "Bright Young Things" was not created to draw a younger crowd into the store but was simply used to describe their spring break collection.
"In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition," the company posted on their Facebook page.
Do you think Victoria's Secrets is trying to profit from a younger demographic?