Over the weekend shoppers in London were treated to a floating IKEA market on Regent's Canal.
The one-day only event, which quickly sold out of tickets, offered visitors a first look at their seasonal collection. The Swedish company's new products were displayed on a series of displays inspired by traditional floating markets in Asia.
Prospective shoppers were treated to drinks and a boat ride around the canal, where new textile products were organized by color.
"We've had lots of boats going out," said Claire Rodgers, an IKEA employee. "Lots of people waiting to go on the river, and enjoying themselves."
Check out the video below: