Watch: IKEA Sets Up Floating Market In London [VIDEO]

By Jacob Kleinman September 19, 2012 6:35 PM EDT
IKEA floating market london regents canal

IKEA's floating market. (Photo: IKEA Facebook Page)

Over the weekend shoppers in London were treated to a floating IKEA market on Regent's Canal.

The one-day only event, which quickly sold out of tickets, offered visitors a first look at their seasonal collection. The Swedish company's new products were displayed on a series of displays inspired by traditional floating markets in Asia.

Prospective shoppers were treated to drinks and a boat ride around the canal, where new textile products were organized by color.

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"We've had lots of boats going out," said Claire Rodgers, an IKEA employee. "Lots of people waiting to go on the river, and enjoying themselves."

Check out the video below:

via PSFK

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