Earlier today Apple took to the stage to unveil the much hyped and highly anticipated iPhone 5 to their adoring masses. Despite months of leaked images and documents revealing pretty much everything about the iPhone 5 the special event in San Francisco still managed to draw the world's undivided attention while Tim Cook and company showed off their new smartphone as well as several other devices. How does Apple design these show stopping special event? It's a time tested performance perfected by the company's fallen hero, Steve Jobs.
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For Steve Jobs it was all about control, and that's still the case for Apple. That's why Apple executives refused to confirm or comment on the unending deluge of rumors regarding the iPhone 5. That's also why there's no live stream broadcast of the event, despite numerous articles online facetiously claiming to offer live video of the event.
The late and great Steve Jobs strived to control every aspect of the Apple user experience, stretching from early product conception and design, to manufacturing and delivery, to marketing and packaging. Jobs was a perfectionist in every sense of the word, determined to build hype for his company's "insanely great" products in his own way.
This was most evident at each of Apple's special event product launches, where Steve Jobs would take the stage in a fury of theatrical salesmanship. Watching him pace and bounce across the stage, it was evident how passionate he was about Apple's line of computers, iPods, iPhones and iPads. Despite the air of unbridled excitement these events were meticulously planned out, balancing fun and control in an effort to produce a truly great and memorable experience.
From these events, journalist and bloggers could report in real time online to Apple's massive fan base at home on their computers, but a live stream was always out of the question.
So the reason for the live stream embargo comes back to control. Apple always releases a slightly edited video of the event on their website soon after it takes place, but a live stream would be too unpredictable. Anything could go wrong, and the knowledge that millions were watching live at home would only encourage people to act out or make a scene to draw attention to themselves.
So there you have it. Another Apple launch event has gone off without a hitch. Even in Steve Jobs' absence his traditions live on, guiding Apple to product the attention grabbing events that ensure their seat at the throne of the consumer tech world.
