Stoyn, and independent Russian "ambient" advertising firm is preparing to roll out a line of ice cream bars shaped like your favorite scary movie bad guys. Each character comes in their own weird flavor, including Celery Melon-flavored Alien and Apple Carrot-flavored Chuckie--although Cheesecake Jason sounds pretty tasty.
So what is ambient marketing and what does it have to do with edible monster heads? According to Stoyn, ambient marketing is the future and the solution to a generation so bombarded with ads that they've grown to ignore them.
"We believe that ambient is not just a marketing instrument," writes Stoyn. "Ambient is an art of creating an atmosphere at the junction of advertizing, culture, science and lifestyle."
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