Stoyn, and independent Russian "ambient" advertising firm is preparing to roll out a line of ice cream bars shaped like your favorite scary movie bad guys. Each character comes in their own weird flavor, including Celery Melon-flavored Alien and Apple Carrot-flavored Chuckie--although Cheesecake Jason sounds pretty tasty.
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So what is ambient marketing and what does it have to do with edible monster heads? According to Stoyn, ambient marketing is the future and the solution to a generation so bombarded with ads that they've grown to ignore them.
"We believe that ambient is not just a marketing instrument," writes Stoyn. "Ambient is an art of creating an atmosphere at the junction of advertizing, culture, science and lifestyle."
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