This week's prize for coolest design studio goes to MotoArt, a California-based company that transforms vintage airplanes into everything from sculptures and fish-tanks to desks and beds.
"We take these old hulks of aircrafts that used to be flying machines, and give them a second life,"
says the unnamed narrator in a MotoArt promotional video. "We see what used to be the pinnacle of design and technology, an opportunity to create something new while honoring the old"
MotoArt was founded by Donovan Fell and Dave Hall, who left a steady job designing signs for Disney to pursue his own passion project. In the end it paid off. MotoArt pulls in around $2 million a year working out of a 12,000 square foot hanger in El Segundo, California with a full staff. Their pieces sell for anywhere from $100 to $60,000, and mostly get scooped up by aviation obsessed celebrities and giant corporations like Boeing and Microsoft.
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For Hall, building MotoArt from an idea into a successful design studio has reaffirmed his own belief in the importance of following your dreams and reaching for the sky.
"This is hard business," he told SIngular Magazine. "Not everyone loves fuselage office dividers, but if you believe in something you can never give up."
