Adidas has teamed up with London-based shoe designer Nash Money to develop a sneaker with Twitter baked right into it. The Adidas Social Media Barricade was announced earlier this month via YouTube promo video starring Nash himself.
The Social Media Barricade is a redesign on the popular Adidas tennis shoe with full social media capabilities built right into the sneaker. An LCD screen attached to the shoe displays incoming tweets in real time.
"I've turned a smartphone into a shoe in the sense that its cover is made out of shoe materials," Nash eloquently explains.
The designer explains that the Twitter-sneaker is a response to the overwhelming use of social media throughout the 2012 London Olympics by both athletes and fans. With the Social Media Barricade, fan and athlete could remain connected even while an event is progress.
"You have an adidas sneaker that lets you tweet an athlete while he's on the court," Nash says. "In 2016, every athlete may have a shoe like this."
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