Soccer star David Beckham has turned heads before with his risqué H&M underwear ads, but the clothing company's latest stunt may be going too far. H&M has installed 10 foot tall silver statues of Beckham wearing nothing but briefs in front of nine of their US stores.
The statues, which are a promotional stunt for Beckham's second line of H&M Bodywear, are also part of a contest to win a $1,000 H&M shopping spree for one lucky Beckham fan (100 other participants will win a smaller-scaled version of the statue, and 10 people will receive underwear signed by Beckham himself). To enter the contest simply locate a naked Beckham statue and post a picture of yourself next to it on Instagram with the hashtag #HMBeckham. There are nine statues total: six in Manhattan, two in LA and just one in San Francisco (see a list of locations and submitted photos here.)
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David Beckham, who's never shied away from the spotlight, has gone extremely high profile lately, driving a motorboat through London during the 2012 London Olmpics opening ceremony, and even having his gigantic image projected on the White Cliffs of Dover to greet visitors flying to London for the Olympics.
via PSFK
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